Essentials of marketing : A global-managerial approach / William D. Perreault, Jr. and E. Jerome McCarthy.
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TextPublication details: New York : McGraw-Hill/Irwin , 2006. Edition: Tenth editionDescription: xl, 638 pages : colored, illus. ; 27 cmISBN: 0-07-293589-8Subject(s): MarketingDDC classification: F.P./B.Acctg. 658.8 P455 2006
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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LRC - College (Main) Foreign Publications - Business and Accounting | F.P./B.Acctg. 658.8 P455 2006 (Browse shelf(Opens below)) | 1 | Available | 00004727 |
Includes indexes and biographical records.
Includes glossary.
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