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Essentials of marketing : A global-managerial approach / William D. Perreault, Jr. and E. Jerome McCarthy.

By: Perreault, William Jr. DContributor(s): McCarthy, E. JeromeMaterial type: TextTextPublication details: New York : McGraw-Hill/Irwin , 2006. Edition: Tenth editionDescription: xl, 638 pages : colored, illus. ; 27 cmISBN: 0-07-293589-8Subject(s): MarketingDDC classification: F.P./B.Acctg. 658.8 P455 2006
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Item type Current library Call number Copy number Status Date due Barcode
Books Books LRC - College (Main)
Foreign Publications - Business and Accounting
F.P./B.Acctg. 658.8 P455 2006 (Browse shelf(Opens below)) 1 Available 00004727

Includes indexes and biographical records.

Includes glossary.

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