Essentials of marketing : (Record no. 3479)

MARC details
000 -LEADER
fixed length control field 00803nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250130014531.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250130b |||||||| |||| 00| | eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-293589-8
040 ## - CATALOGING SOURCE
Transcribing agency JMCFI - Learning Resource Center
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number F.P./B.Acctg. 658.8 P455 2006
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William Jr. D
9 (RLIN) 8330
245 ## - TITLE STATEMENT
Title Essentials of marketing :
Remainder of title A global-managerial approach /
Statement of responsibility, etc. William D. Perreault, Jr. and E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement Tenth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill/Irwin ,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xl, 638 pages :
Other physical details colored, illus. ;
Dimensions 27 cm
500 ## - GENERAL NOTE
General note Includes indexes and biographical records.
500 ## - GENERAL NOTE
General note Includes glossary.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 3512
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
9 (RLIN) 8331
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Edition Tenth ediiton
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     LRC - College (Main) LRC - College (Main) Foreign Publications - Business and Accounting 03/07/2008   F.P./B.Acctg. 658.8 P455 2006 00004727 01/30/2025 1 01/30/2025 Books