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Principles of marketing / Philip Kotler and Gary Armstrong.

By: Kotler, PhilipContributor(s): Armstrong, GaryMaterial type: TextTextPublication details: Singapore : Pearson Education South Asia , 2008. Edition: Eleventh editionDescription: xx, 705 pages : black and white, illus. ; 25 cmISBN: 981-06-9941-7Subject(s): Marketing | CustomersDDC classification: F.P./B.Acctg. 658.8 K87 2006
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Item type Current library Call number Copy number Status Date due Barcode
Books Books LRC - College (Main)
Foreign Publications - Business and Accounting
F.P./B.Acctg. 658.8 K87 2006 (Browse shelf(Opens below)) 1 Available 00006543

Includes appendices, glossary, and indexes.

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