Basic marketing : a global-managerial approach / William D. Perrault, Jr and E. Jerome McCarthy.
Material type:
TextPublication details: Boston : McGraw-Hill , 2005. Edition: Fifteenth editionDescription: xli, 837 pages : black and white, illus. ; 26 cmISBN: 0-07-252523-1Subject(s): Marketing | Consumer behavior | Product managementDDC classification: F.P./B.Acctg. 658.8 P455 2005
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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LRC - College (Main) Foreign Publications - Business and Accounting | F.P./B.Acctg. 658.8 P455 2005 (Browse shelf(Opens below)) | 1 | Available | 00005763 |
Includes glossary, indexes, and biographical records.
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