Principles of marketing an Asian perspective / Philip Kotler [and 5 others].

By: Kotler, Philip Contributor(s): Armstrong, Gary | Ang, Swee Hoon | Leong, Siew Meng | Tan, Chin Tiong | Tse, David K Material type: Text

TextPublication details: Singapore : Prentice Hall , 2005. Edition: 10th editionDescription: xv, 587 pages : colored, illus. ; 27 cmISBN: 013-123439-0Subject(s): MarketingDDC classification: F.P./B.Acctg. 658.8 P957 2005

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	LRC - College (Main) Foreign Publications - Business and Accounting	F.P./B.Acctg. 658.8 P957 2005 (Browse shelf(Opens below))	1	Available		00004641

Includes appendices, glossary, and indexes.

Includes bibliographical references.

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