Sales promotion : principles & best practices /

Sanciano, Herbert M

Sales promotion : principles & best practices / Herbert M. Sanciano. - Pasig City : Anvil Publishing, Inc. , 2010. - xxx, 243 pages : black and white, illus. ; 25 cm

Includes biographical records.

Includes bibliographical references.

978-971-27-2314-8


Consumer promotion.
Sales promotion.
Merketing.
Customer relations.

Fil./B.Acctg. 658.8 Sa194 2010