00862nam a22002417a 4500 OSt 20250211004436.0 250211t2005 |||||||| |||| 00| | eng d 0-07-252523-1 JMCFI - Learning Resource Center F.P./B.Acctg. 658.8 P455 2005 Perreault, William Jr, D 8330 Basic marketing : a global-managerial approach / William D. Perrault, Jr and E. Jerome McCarthy. Fifteenth edition. Boston : McGraw-Hill , 2005. xli, 837 pages : black and white, illus. ; 26 cm Includes glossary, indexes, and biographical records. Marketing. 3512 Consumer behavior. 1759 Product management. 10784 McCarthy, E. Jerome 8331 ddc BK Fifteenth edition 0 4174 4174 0 0 ddc 0 0 JMC JMC F.P./B.Acctg. 2015-04-02 0 F.P./B.Acctg. 658.8 P455 2005 00005763 2025-02-11 1 2025-02-11 BK