Essentials of marketing
A global-managerial approach
Perreault, William Jr. D
creator
McCarthy, E. Jerome
text
New York
McGraw-Hill/Irwin
2006
Tenth edition.
monographic
eng
xl, 638 pages : colored, illus. ; 27 cm
William D. Perreault, Jr. and E. Jerome McCarthy.
Includes indexes and biographical records.
Includes glossary.
Marketing
F.P./B.Acctg. 658.8 P455 2006
0-07-293589-8
250130
20250130014531.0