TY  - BOOK
AU  - Perreault, William Jr. D
AU  - McCarthy, E. Jerome
TI  - Applications in basic marketing: clippings from the popular business press 
SN  - 0-07-286470-2
U1  - F.P./B.Acctg. 658.8 P454 2005 
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Business
KW  - Marketing
ER  -