TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
AU  - Ang, Swee Hoon
AU  - Leong, Siew Meng
AU  - Tan, Chin Tiong
AU  - Tse, David K
TI  - Principles of marketing an Asian perspective
SN  - 013-123439-0
U1  - F.P./B.Acctg. 658.8 P957 2005 
PY  - 2005///
CY  - Singapore
PB  - Prentice Hall
KW  - Marketing
N1  - Includes appendices, glossary, and indexes; Includes bibliographical references
ER  -