<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00920nam a22002777a 4500</leader>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20250127030409.0</controlfield>
  <controlfield tag="008">250127b        |||||||| |||| 00| | eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">013-123439-0</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="c">JMCFI - Learning Resource Center</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">F.P./B.Acctg. 658.8 P957 2005</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Kotler, Philip</subfield>
    <subfield code="9">7915</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Principles of marketing an Asian perspective /</subfield>
    <subfield code="c">Philip Kotler [and 5 others].</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">10th edition.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Singapore :</subfield>
    <subfield code="b">Prentice Hall ,</subfield>
    <subfield code="c">2005.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xv, 587 pages :</subfield>
    <subfield code="b">colored, illus. ;</subfield>
    <subfield code="c">27 cm</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Includes appendices, glossary, and indexes.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing.</subfield>
    <subfield code="9">3512</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Armstrong, Gary</subfield>
    <subfield code="9">7916</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Ang, Swee Hoon</subfield>
    <subfield code="9">7917</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Leong, Siew Meng</subfield>
    <subfield code="9">7918</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Tan, Chin Tiong</subfield>
    <subfield code="9">7919</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Tse, David K</subfield>
    <subfield code="9">7920</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK</subfield>
    <subfield code="e">10th edition</subfield>
    <subfield code="n">0</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">3335</subfield>
    <subfield code="d">3335</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">JMC</subfield>
    <subfield code="b">JMC</subfield>
    <subfield code="c">F.P./B.Acctg.</subfield>
    <subfield code="d">2007-11-07</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">F.P./B.Acctg. 658.8 P957 2005</subfield>
    <subfield code="p">00004641</subfield>
    <subfield code="r">2025-01-27</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2025-01-27</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
