TY  - BOOK
AU  - Borchers, Timothy A
TI  - Persuasion in the media age
SN  - 0-7674-1541-8
U1  - F.P./G.Ed. 302.23'01 B726 2002 
PY  - 2002///
CY  - New York
PB  - McGraw-Hill Companies, Inc.
KW  - Persuasion (Rhetoric)
KW  - Mass media
N1  - Includes indexes and glossary; Includes bibligraphical references
ER  -