Borchers, Timothy A <br/><br/>
Persuasion in the media age / 
Timothy A. Borchers. 
 - New York :  McGraw-Hill Companies, Inc.,  2002. 
 - xxiv, 472 pages ;  24 cm 
<br/><br/> Includes indexes and glossary. 
<br/><br/>Includes bibligraphical references. 
<br/><br/><label>ISBN: </label>0-7674-1541-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Rhetoric).<br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>F.P./G.Ed. 302.23'01 B726 2002