Hackley, Chris

Qualitative research in marketing and management : doing interpretive research projects / Chris Hackley. - Third edition. - New York : Routledge, 2025. - xi, 304 pages : black and white, illus. ; 23 cm

Includes indexes and biographical records.

Includes bibliographical references.

978-1-03-255780-9


Research.
Qualitative research.
Marketing--Methodology.--Research
Management--Methodology.--Research

GS/Cir. 001.4 H122 2025