Sanciano, Herbert M Sales promotion : principles & best practices / Herbert M. Sanciano. - Pasig City : Anvil Publishing, Inc. , 2010. - xxx, 243 pages : black and white, illus. ; 25 cm Includes biographical records. Includes bibliographical references. ISBN: 978-971-27-2314-8 Subjects--Topical Terms: Consumer promotion.Sales promotion.Merketing.Customer relations. Dewey Class. No.: Fil./B.Acctg. 658.8 Sa194 2010